Challenge

Convince stakeholders to conduct an in-store experiment using VR that lets people experience the effects of a poorly insulated home (left image) and the benefits of a properly insulated home (right image).

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Solution

Together with the client we came up with ​two illustrations that visualized which elements had to be present instore: a speaker, ventilators, tv, remote and an operating system that allows the users to swich 'label' which the room changed noise, temperature and through VR the mold on the ceiling (in case a Label F was selected) and a nice comfortable temperature when the label A was selected.

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*Important details about the project had to be left out due to confidentiality